..and here’s a profile of Sam…

21-year-old Sam Stern

is studying Politics, Sociology and Business at Edinburgh University. He is also the author of 5 bestselling cookbooks which currently dominate the teenage market, and has been cooking for as long as he can remember.

What started as a personal passion for cooking (and fierce kitchen competition with his older brother) turned into a mission to inspire his generation to cook.

One of Sam’s books, Cooking up a Storm, has been translated into 14 languages, with worldwide sales nudging 700,000 copies.

The books and associated activity have attracted global media attention and have given Sam a unique status as the voice for aspiring young cooks.

Sam’s first book with Quadrille is called

'Virgin to Veteran - How to Get Cooking with Confidence'

and is published in the UK in May 2012!

Author pics (C) Jeffrey Stern