Quadrille Publishing

Sam the Man - what Sam Stern did next

Guiding beginners in the kitchen down the path to gastronomic greatness for the past seven years, Sam Stern is no stranger to the world of eating well and telling us how we can do it too.

Published whilst Sam was still studying for GCSEs and A-Levels, Cooking Up A Storm (2005), Real Food Real Fast (2006), Get Cooking (2007), Sam Stern’s Student Cookbook (2008) and Eat Vegetarian (2010) all received critical acclaim, and now the twenty one year-old prodigy returns with Virgin to Veteran; a contemporary cooking masterclass designed to get teens, 20- and 30-somethings into the kitchen and cooking with confidence.

From mastering the basics to insider tips and techniques, this book will teach you everything you need to become a confident cook. From fast food to slow, food to go or eat in, healthy to greedy, there’s something in the over 100 Masterclass recipes featured to match every mood, budget and lifestyle. Core dishes are accompanied with advice on saving cash, time, and delicious and wide-ranging variations that will expand your cooking repertoire in the blink of an eye – if the exotic Hot Mixed Mushroom Bruschetta is not to your taste, you can opt for the more homely topping of Broad Bean and Wensleydale instead. If a formal dinner isn’t your style, convert your refined fillet steak into a fast and fabulous BBQ treat. The possibilities are endless.

Sam’s passion for making the kitchen accessible to all is reflected through diagrams, step-by-step guides and the Virgin Kitchen Set-Up (the stuff you need to know to set up a workable kitchen). In no time at all, relevant skills such as knife work, sauce making and baking can be picked up with ease and placed at your disposal, while such necessities as sourcing and substituting ingredients, seasonality and the secrets of great presentation are also covered. This wealth of information, accompanied by stunning photography that gets right to the heart of Sam’s delicious cooking, is presented in such an engaging way that it will have you turning out brilliant meals without too much fuss, cost or effort before you know it!

Virgin to Veteran - How to Get Cooking with Confidence by Sam Stern is to be published in May 2012 by Quadrille. For more details, go to www.quadrille.co.uk

A note for 2012 including details of new offerings from Mark Hix, James Martin, Cath Kidston and the Two Greedy Italians.

With the dazzling array of options available for the creation of illustrated content, and with a market place that is ever more complex, Quadrille is relishing the opportunities that these challenges present, and within this heady maelstrom, we offer one of our most impressive lists, as varied as ever, as innovative as ever, as exquisite as ever, and as saleable as ever!

Starting the year with health books, we have Target your Fat Spots by Max Tomlinson, essential reading for everyone after the holiday excesses; Elizabeth Peyton Jones’s answer to botox, Eat Yourself Young, guaranteed reading for all over 35; and the amazing Instructions for Happiness and Success,

offering you your heart’s desires if you follow it. Each has a new message, a large target audience and is keenly priced to achieve strong sales.

Our new food titles continue this approach. We are following the fabulous success of Two Greedy Italians, which became an instant bestseller in the UK and has gone on to sell in 14 languages, with Two Greedy Italians Eat Italy,

whose focus is on the very distinctive terrains and their products and how to cook them to perfection. We are delighted to welcome James Martin back with his sure-fire bestselling title, Slow.

Mark Hix has completely reinvented the concept of baking, while Anjum Anand addresses the ever-popular subject of vegetarian Indian food.

Our new authors include Sam Stern and his splendid Virgin to Veteran,

Tom Kitchin whose Kitchin Suppers really shows you how to make in your home the speedy delicious dishes he does in his; Nathan Outlaw’s tome on fish is destined to be the book on the subject for years to come,

while Monica Galetti brings a brilliant range of new flavours to everyday cuisine. And Reza has brought a jewel-like quality to his irresistible Indian food. We also have exceptional new books from Alice Hart,

Stevie Parle,

A.A. Gill, Josceline Dimbleby, Peggy Porschen and Tamasin Day-Lewis.

Our craft list goes from strength to strength, too. Cath Kidston’s Sew! with phenomenal sales of over 280,000 copies and translated into 10 languages, has set a new bench mark. The witty Everything Alice

will be followed this year by Everything Oz, a scintillating collection based on the great wizard and his friends. We have a brilliant new collection of Cath Kidston lines for this year, and Erika Knight’s outstanding Crochet Workshop.

We are thrilled to have signed the Vogue on Designers Collection, whose first titles, covering the great designers of the modern age, will be launched this autumn at fabulously affordable prices. And Max Milligan’s lyrical photographic Soul of Scotland is yet another jewel in our collection.

The old adage of being bold in times of adversity was never more evident! We hope you will sell these books with the enthusiasm with which we’ve created them, and we thank you so much for your support of Quadrille.

Alison Cathie
Managing Director

A note for 2012 including details of new offerings from Mark Hix, James Martin, Cath Kidston and the Two Greedy Italians.

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